Jimmy Choo

Jimmy Choo Frames

Jimmy Choo is an iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style.

The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996 by Tamara Mellon, OBE and Mr Jimmy Choo with Mr Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director. Mr Choo departed the company in 2001 and Mellon left in 2011. Sandra Choi remains sole creative director to this day.

The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. With a goal of creating a global luxury business, Jimmy Choo attracted outside investment and the company embarked on a significant expansion across product categories, channels and geographies.

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