BCBG Maxazria Frames
BCBGMAXAZRIAGROUP is taking the world by storm. With critically acclaimed collections, a loyal elite following and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today.
Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, and BCBGMAXAZRIA was born.
Azria’s distinct ability to cultivate his creative sensibilities while maximizing his keen business sense is key to BCBGMAXAZRIA’s success. With the launch of the BCBGMAXAZRIA brand, he redefined the designer category by offering high-quality, on-trend clothing at contemporary price points. As a result, Azria was inducted into the Council of Fashion Designers of America (CFDA) in 1998.